Appnext Mopub adapter - Interstitial ad unit

Adding Appnext Interstitial to Mopub

Step 1: Login to your MoPub account and configure Appnext

As explained above, you must have an MoPub account, and an associated app within this account, in order to integrate Appnext

Step 2: Select your app and click to monetize it

  • Within your MoPub account, press the ‘Apps’ tab
  • Appnext must be integrated as a custom event of a fullscreen interstitial ad unit (landscape / portrait). If your app does not have a fullscreen interstitial set, you should create a new ad unit by clicking on your app’s name:
  • After clicking on your app’s name, you will need to click the “Add an Ad Unit” button

Add your ad unit

  • Device - select a device type (Phone / Tablet)
  • Format - select “Fullscreen”
  • Name - enter a name for your ad unit
  • Layout - choose “Portrait” or “Landscape” according to your app orientation
  • Frequency cap - optional, but not recommended

Click the “Save” button


Step 3: Configure Appnext as a network (if you haven’t done it in the past)

You will to configure Appnext as an ad network and associate it with your Ad Unit.

  • Click on the “Networks” tab
  • Click on the “New network” button:
  • Select “Custom SDK network”:
  • Set up the Custom SDK Network:
    Network name - enter a name for the new network: “Appnext”
  • Set Up Your Inventory as describe:
    i. Scroll down to find your app

ii. Under your app, find your Fullscreen Interstitial Ad Unit (same ad unit that was created on step 4)
iii. Add the following class to the “CUSTOM EVENT CLASS” section [- 2nd cube in the line ]:

iv. Add your app’s Placement ID (available on the Appnext platform) to the “CUSTOM EVENT CLASS DATA” section:


The data in this section should be in JSON format.

v. Configure Appnext’s Interstitial from the server (optional):

You can configure several elements in the Appnext Interstitial, without editing your client-side integration, by passing their values in the “CUSTOM EVENT CLASS DATA” section:


Configuring the Ad Unit on this section will overwrite the default and custom ad unit configuration, set in the client-side integration step.

Step 4: Create/edit your App’s ad unit’s segment

For Appnext ads to appear in your ad unit, you must set a priority for Appnext ads, by creating a segment and configure Appnext’s eCPM accordingly.

  • Go to the “Segments” tab:
  • Go to “Global Segments”:
  • Click on your Ad Unit (under your app) and set the eCPM for the Appnext network
  • Set the Frequency Caps:
    a. Hourly Impression Cap (optional)
    b. Daily Impression Cap (optional)
    c. Allocation Percentage (optional)
  • Click the “Save” button

Step 5: You’re all done!

Your MoPub SDK should start showing Appnext ads immediately.
If Appnext ads are not shown, check the eCPM allocation and make sure it’s high enough so it will give Appnext priority.

Customizing the ad unit

The Appnext SDK provides an option to change the ad unit’s configuration in the client code

By default, the SDK configuration will be loaded from Appnext's server, but you can choose to change it directly by creating a config object and call any of the following setters before loading the ad by the MoPub loadAd interface:


InterstitialConfig config = new InterstitialConfig();

Map<String, Object> extras = new HashMap();
extras.put(AppnextMoPubCustomEvent.AppnextConfigurationExtraKey, config);

List of configurable options:

Button Color:
The install button's color - a 6 hex chars starting with # (default is "#6AB344")

Skip button Text:
Set a custom text for the "skip" button (default is "Skip")

Set back button can close
Determines if clicking the phone's "back" button would close the interstitial. (The default value is false). This config is available to change from the client side only.

Set preferred ad categories

Install Postback:
Postback parameters that will be posted to your server after user installed an app (make sure to encode the values)

Mute Video:
Mute the video which is played in the Interstitial (default is "false")

  • true
  • false

Auto Play Video:
Set video auto-play (default is "true")

  • true
  • false

Creative Type:
Set creative type for the main section of the Interstitial (default "Interstitial.TYPE_MANAGED")

  • Interstitial.TYPE_MANAGED
  • Interstitial.TYPE_VIDEO
  • Interstitial.TYPE_STATIC

Set the preferred orientation if both landscape and portrait are supported by the application (default is ORIENTATION_DEFAULT)



Important Note

Each placement has a Placement ID. If you integrate multiple placements, you will need to use a different Placement ID for each.


Important Note

It is against our policies to encourage or reward the user for installing the app; we only allow rewards as a means of encouraging users to watch the video ad, so they will voluntarily install the app if they are interested.

App Categories

1. Action
2. Adventure
3. Arcade
4. Arcade & Action
5. Board
6. Books & Reference
7. Brain & Puzzle
8. Business
9. Card
10. Cards & Casino
11. Casino
12. Casual
13. Comics
14. Communications
15. Education
16. Educational
17. Entertainment
18. Family
19. Finance
20. Health & Fitness
21. Libraries & Demo
22. Lifestyle
23. Live Wallpaper
24. Media & Video
25. Medical
26. Music
27. Music & Audio
28. News & Magazines
29. Personalization
30. Photography
31. Productivity
32. Puzzle
33. Racing
34. Role Playing
35. Shopping
36. Simulation
37. Social
38. Sports
39. Sports Games
40. Strategy
41. Tools
42. Travel & Local
43. Trivia
44. Weather
45. Word

Make sure to encode (%20) categories with more than 1 word, example: Travel%20%26%20Local

Integration Support

Should you have any problems integrating the product, log a ticket with us by emailing [email protected].